تأثیرات استخدام المعلنین لحملات تسویق المؤثرین عبر المنصات الالکترونیة Influencer Marketing Campaigns على سلوکیات الشراء وعلاقتها بقضایا حمایة المستهلک
نویسندگان
چکیده
منابع مشابه
Planning for Marketing Campaigns
In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial institution may derive marketing strategies for turning their reluctant customers into active ones and a telecommunications company may plan actions to stop their valuable customers from leaving. These marketing plans are aimed...
متن کاملFuzzy Recommendations in Marketing Campaigns
The population in Sweden is growing rapidly due to immigration. In this light, the issue of infrastructure upgrades to provide telecommunication services is of importance. New antennas can be installed at hot spots of user demand, which will require an investment, and/or the clientele expansion can be carried out in a planned manner to promote the exploitation of the infrastructure in the less ...
متن کاملProviding a model to support the decision to select the most influential influencer in marketing campaigns on the Instagram social network.
With the advent of digital marketing and the subsequent emergence of social networks such as Facebook and Instagram, as well as the emergence of entities called influencers on these networks, numerous subcategories have arisen to optimize marketing activities with the purpose of having a larger, more effective, more targeted audience aiming at lowering the cost of advertising for businesses and...
متن کاملSocial marketing campaigns and children's media use.
Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marke...
متن کاملUsing Library Impact Data to Inform Student Marketing Campaigns Original Citation Using Library Impact Data to Inform Student Marketing Campaigns
This article uses an evidenced based approach using the finding of the Library Impact Data Project to help market library resources to students at the University of Huddersfield. Initiatives discussed include the roving librarian, desk-top visits and Lemontree (library game). Reading list software is also used to drive usage and the marketing of these services is also discussed. Finally, the pa...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: المجلة المصریة لبحوث الرأى العام
سال: 2020
ISSN: 1110-5844
DOI: 10.21608/joa.2020.144403